Mobile BounceBack™ - Why Mobile Marketing?

Mobile Accessibility

On a global scale, there are now over 3.3 billion mobile devices in use. These devices are always on, always accessible, and cumulatively form the largest single media channel on the planet.

In the United States, there are over 210 million mobile service subscribers. We are currently in an age where the convergence of advanced handheld technology, lower cost data plans, and increasing user adoption have contributed to a boom in mobile marketing. With Mobile BounceBack™, you can take advantage of this favorable environment, and use it to grow your business. Mobile presents a unique opportunity for direct, one-to-one, out of home marketing that no other medium supplies.

Mobile Response Rates

Opt-in text message marketing pulls, on average, an 11% response rate. Compared to traditional direct marketing (1.5%), and opt-in email (1.5%), text message marketing far outshines these mediums. Overall, mobile campaigns enjoy a higher return on marketing investment, lower campaign costs, and a much faster implementation cycle than traditional direct and email marketing channels.

Situation-Based and Specific

Because of the short implementation time (text message offers can be sent within minutes of conceptualization) and the high deliverability & read rates, mobile campaigns offer the ability to be VERY situation-based and specific. A restaurant that desires a boost in that evening's takeout sales can send a special offer at 4:00 PM to target the drive home. A tire retailer can offer a special on snow tires the day before the big storm is supposed to come in. The possibilities are as limitless as the specific situations that present business advantages. Mobile campaigns allow you to be:
  • Individualized - Ability to use specific customer data in your campaigns.
  • Localized - Opted-in customers identify their geography and can be tied to locations.
  • Timely - Ability to deliver the message at exactly the right time to trigger the sales process.
Mobile BounceBack™ provides turnkey mobile marketing solutions for:
Mobile marketing is entering it's prime in the US, and Harper Design has developed solutions that allow small businesses to capitalize. If you would like to see if there is a Mobile BounceBack™ solution for your business, please contact us.

Call us at (303) 464-8046 for more information, or
text MBBINFO to 41513